In 2010, as more and more millennials left college and began striking out on their own, a meme phrase gained popularity: adulting. These new adults saw doing the basic responsibilities of an adult in the modern world as kind of a play act. They didn’t quite see themselves as adults. So doing things like eating healthily, cooking one’s own food, opening a bank account, applying for a mortgage, paying taxes – these things were novel and remarkable. And so people remarked on social media, as was the custom.