Of course it was just another example of tokenism and hucksterism by a corporation seeking to align itself with a faddish cause célèbre. Of course the media’s and the Twitterati’s response demonstrates that for all our demographic stagnation and declining fertility, the relative rate of birth of suckers has not slowed since P. T. Barnum first observed that datum in his famous (alleged) quip.

I refer to the latest Pride Month corporate pandering stunt, Burger King's jab at Chick-fil-A by pledging to donate to LGBT causes portions of all its sales from its new chicken sandwich, "even on Sundays." Chick-fil-A, owned by Evangelical Christians, is famous for closing on Sunday to honor the Lord’s Day.