Are fairy tales next in the queue to be banned for young children? The “influencers” – individuals and organisations wielding cultural influence throughout our globalised world – are working on it.

The film star Keira Knightley says she will ban her young daughter from watching movies about Cinderella, because poor old Cinders is too passive a role model for modern feminists. She slaves away in the kitchen, and is only finally rescued by marrying a prince. Rubbish, says Ms Knightley: Cinderella should rescue herself – not wait around dopily for some royal fellow.