The start of the 1996 film Jerry Maguire begins with our hero, the same-named sports agent played by Tom Cruise, suddenly getting an attack of morals about the way the sports management business he is in conducts itself and treats its clients, often young, impressionable sports stars.
During a long-night-of-the-soul episode, he pens a manifesto/mission statement laying out what’s wrong with the industry and what needs to change, focusing on working with fewer clients to produce more caring relationships. Then, in an even more audacious moment, he sends it (by fax) to everyone in the business.
