Fertility clinics love to line their walls with photographs of beautiful newborn babies, their “success stories”. IVF has enabled babies to be born to many couples who would not otherwise have been able to conceive. But for every happy couple holding their new IVF baby in a fertility clinic photograph, or featured in the media, there is another story with a different ending.

A recent undercover investigation by the Daily Mail claimed that some fertility clinics are exploiting couples desperate to have children. Women are being persuaded to “donate” or “share” their healthy eggs in return for free or discounted fertility treatment.