AN ADVERTISEMENT by the Church of England that features the Lord’s Prayer will not be shown in three major cinema chains because of fears it might “cause offence”.
The 60-second advert was due to be shown before screenings of Star Wars: The Force Awakens, which will be released on December 18. The advert, to promote a new Church of England website, justpray.uk, encouraging people to pray, had been approved by the British Board of Film Classification and the Cinema Advertising Authority.
The Digital Cinema Media (DCM) agency, which handles advertising for the major British cinema chains, Odeon, Cineworld and Vue, refused to show the advert because it said it did not want to risk “upsetting, or offending, audiences”.
