Breaking news for McDonald's fans! They were testing a vegan burger in Finland rocked the fast-food landscape. Though the burger was only sold in the small city of Tampere from October 4 through November 21, the response was overwhelming.
Scandinavian countries will be the the first who try McDonald's rolling out the McVegan on December 28. "The test in Finland blew all the expectations out of the water," Staffan Ekstam, McDonald's head of food strategy in Sweden, said.
McDonald's developers tried out and reviewed over 100 different recipes, with the sole objective of perfecting the first vegan burger, which has struggled to attract millennials with its standard range of burgers.The soy-based patty has been developed specifically for McDonald's by Anamma, a niche food company from southern Sweden. Anamma led quite an anonymous existence until it was acquired in 2015 by Norwegian food giant Orkla, in response to a blossoming vegan trend in the fast-food industry.