Italian regulators have pulled a “blasphemous” television advert in which nuns are offered crisps instead of consecrated hosts during a Mass.
The advert for Amica Chips provoked a huge backlash within the Catholic nation, with claims that it “debased” and “vilified” Jesus Christ.
The Institute of Advertising Self-Discipline, Italy’s advertising standards authority, has now upheld complaints against the advert and ordered it off the airwaves.
In the 30-second advertisement, a group of young nuns are seen filing through a cloister into a chapel while another nun prepares for Mass but fills a ciborum with crisps instead of communion wafers.
