I was sitting on a busy early-morning commuter train to London one Tuesday back in 2018. I felt the need to sit in a particular seat in the carriage, and thought no more of that decision until the last few minutes of the journey when I noticed the chap next to me was reading a letter headed “English Heritage”. Naturally I asked, “Ah, do you work for English Heritage?” To cut a long story short, by the time the train pulled into Paddington a few minutes later, we had arranged a meeting to discuss how the British Pilgrimage Trust – the organisation I co-founded – could work with English Heritage.