Coca-Cola's Christmas advert this year, criticised as "soulless", has been created through generative AI. This may still feel novel but the Interactive Advertising Bureau (IAB) has found 90 per cent of advertisers plan to use AI tools to create their marketing videos by 2026.
This isn't limited to one industry. In a recent programme "Will AI take my job?", Channel 4 revealed that three-quarters of UK bosses have replaced human workers with AI across medicine, law and journalism. The programme highlighted the impact also on creative industries where support teams (light, make up, set design) all became unnecessary. The show itself was the first to be entirely presented by an AI host.
