On her way to Saudi Arabia last week, Theresa May was asked about Easter eggs – specifically, about the National Trust dropping the word “Easter” from the annual “Egg hunts” which they co-sponsor with Cadbury. The decision was “absolutely ridiculous”, the Prime Minister said. A spokesman for the Church of England said the decision exposed “the folly in airbrushing faith from Easter”.

The row, which to many observers – Christians included – seemed wildly disproportionate, then escalated. The National Trust and Cadbury protested that much of their promotional material still used the word “Easter”. Commentators asked whether May was pursuing a vendetta against the head of the National Trust, Helen Ghosh – in other words, the Easter egg might have become a political football.