ROME – By now, Pope Francis’s novel use of media should surprise no one – except, perhaps, his official PR personnel, who are constantly being caught off guard by papal interviews, soundbites and messages they didn’t know were coming, so they’re forever scrambling to catch up.
The latest chapter in this pope’s maverick approach to communications came Thursday, when he agreed to a do an impromptu Facebook live with an Italian Franciscan priest named Father Enzo Fortunato, a well-known personality in Italian media who runs the press office of the basilica and Franciscan friary in Assisi.
